Dr. Thiruvenkadam Thiagarajan, Associate Professor in Department of Management Studies, School of Commerce and Management has 25 years of teaching experience. Before transferring to SNU Chennai he was working in SSN School of Management since 2011. Before joining SSN he worked in reputed higher education institutions such as Sri Ramachandra College of Management, SRM Easwari Engineering College and Rajalakshmi Institute of Technology. His teaching and research interests focus on the areas of Marketing and HR. He has participated over 30+ FDPs including one in IIM (K), presented 30 research papers in international conferences, 10 papers in national conferences, published 30+ research papers in International Referred Journals, 17 papers in National Journals and 10 papers in edited volumes and he also published three books. He had produced two Ph.Ds and guiding 5 Ph.D research Scholars under Anna University. He had organized many National/International Conferences, HR Conclaves, Students Symposiums, FDPs and Workshops. He is also acting as a consultant for few companies and secured Consultancy Projects for around Rs. 6 Lakhs till date. He is instrumental in signing an MOU between SSN School of Management and Numeric UPS a group brand of Legrand (global specialist in electrical and digital building infrastructure) and he is closely working with number of companies in terms of training, Executive Development, Industry Sponsored Research, consultancy, Industry-Institute Partnership and so on.

Work Experience

Experience: 25 yrs (Teaching: 25 yrs)

• 2026 – till date, Associate Professor, Shiv Nadar University Chennai
• 2013 – 2026, Associate Professor, SSN School of Management
• 2011 – 2013, Assistant Professor, SSN School of Management
• 2010 – 2011, Assistant Professor, Rajalakshmi Institute of Technology
• 2008 – 2010, Assistant Professor, Easwari Engineering College
• 2007 – 2008, Senior Lecturer, Easwari Engineering College
• 2003 – 2007 ,Lecturer, Sri Ramachandra College of Management, SRMC&RI
• 2002 – 2003, Tutor, Sri Ramachandra College of Management, SRMC&RI
• 2001 – 2001, Lecturer, SRM Engineering College

Projects 

• Instrumental in signing an MOU between Numeric UPS and SSN School of Management in the year 2022 for three years. The MOU resulted in Industry Trainings, Students Internships with Stipend, Faculty exchange, invited talks, guest lectures etc.
• Secured and organized a training program on the topic “Finance for Non-Finance Managers” for the managers and executives of Numeric UPS on 14^th and 15^th November 2022.
• Completed a consultancy project on the topic, “Creating a Seller Datawarehouse” for Whitechilly trading & services Pvt ltd., Chennai for Rs. 1,80,000 + GST in the year 2021-22.
• Completed a consultancy project on the topic, “Micro-Market Research for a Real Estate Project at Perungavour” for GJ Real Estates, Madhavaram, Chennai for Rs. 1,17,000 + GST completed in the year 2023.
• Completed a consultancy project on the topic, “Enhancing the User Experience of Stakeholders of Poojashoppers.com” on behalf of Digital360 Global Pvt. Ltd., Chennai for Rs.1, 25,000 + GST completed in the year Feb 2024.
• Secured and organized a training programme on the topic “Maynard Operation Sequence Technique (MOST)” for the employees of different levels of Numeric UPS in the month of September 2024.

Publications

(Journals 35, Book Chapters: 11)

1. Mr. K. Suresh, Dr. Thiruvenkadam Thiagarajan, Dr. M. Ganesan Alias Kanagaraj. (2026). Artificial Intelligence and Machine Learning as Catalysts for Dynamic Capabilities: A Framework for Organizational Innovation and Competitive Advantage. Journal of Daoist Studies, 19(S3), 74–87. Retrieved from https://journalofdaoiststudies.org/index.php/journal/article/view/486
2. Praveen Sam, D., Thiagarajan, T., Raja, S., & Jayasingh, S. (2026). Multi-Dimensional Analysis of Digital Leadership and Organizational Transformation in Small and Medium Enterprises. Indian Journal of Information Sources and Services, 16(2), 29–39. https://doi.org/10.51983/ijiss-2026.16.2.04.
3. Mr. K. Suresh, Dr. Thiruvenkadam Thiagarajan and Dr. M. Ganesan Alias Kanagaraj, “Exploring the Mediating Role of Organisational Innovation and Business Intelligence Analytic Capabilities in the Dynamic Capabilities-Performance Nexus” Lex Localis-Journal Of Local Self-Government, ISSN:1581-5374 E-ISSN:1855-363X, VOL. 24, NO. S1 (2026), 10.52152/803584
4. Mariappan, G.A.K., Thiagarajan, T., Suresh, K., Thomas, A.A. (2025). ESG Integration in Mutual Funds: Impact on Financial Performance and Risk Management. In: Hamdan, A., Braendle, U. (eds) Harnessing AI, Machine Learning, and IoT for Intelligent Business. Studies in Systems, Decision and Control, vol 555. Springer, Cham. https://doi.org/10.1007/978-3-031-67890-5_53. PP: 587-599, Print: ISBN: 978-3-031-67889-9, online ISBN: 978-3-031-67890-5 (Nov. 2024)
5. Shakthidharshini. AR, Thiruvenkadam Thiagarajan, A Study on the Factors Affecting the Job-Hopping intention of Employees of IT Sector, African Journal of Biological Sciences, Volume 6, Issue 5, June 2024, pp. 9850-9858. ISSN: 2663-2187 (Scopus till 2022 and now in review for 2023-24) doi: 10.48047/AFJBS.6.5.2024. 9850-9858
6. M. Ganesan Alias Kanagaraj, Thiruvenkadam Thiagarajan and K.Suresh, “The Impact of AI Technology Adoption on Investor Decision-Making in the Indian Financial Market” Indian Journal of Natural Sciences, International Bimonthly (Print) – Open Access, Vol.15 / Issue 83 / Apr / 2024. ISSN: 0976 – 0997. (WOS Journal). PP: 72551- 72562.
7. Suresh K, Thiruvenkadam Thiagarajan and Ganesan Alias Kanagaraj Mariappan, “Exploring Competency Profiles among Emergency Department Nurses: Factors Shaping Skills and Overcoming Barriers”, Indian Journal of Natural Sciences, International Bimonthly (Print) – Open Access, Vol.15 / Issue 83 / Apr / 2024. ISSN: 0976 – 0997. (WOS Journal). PP: 72532
8. Thiruvenkadam Thiagarajan and Sudarsan Jayasingh, “Role of Self-Help Groups in the Techno-Economic Environment”, Indian Journal of Natural Sciences, International Bimonthly (Print) – Open Access, Vol.15 / Issue 83 / Apr / 2024. ISSN: 0976 – 0997. (WOS Journal). PP: 72563- 72572.
9. Thiruvenkadam Thiagarajan, Sudarsan Jayasingh , Girija Thandapani, “Impact of Women Empowerment through Self-Help Groups on Quality of Life: An Empirical Study” World Journal of Management and Economics, Volume 16 | Issue 10, pp 54-68, ISSN: 1819-8643, URL: Volume 16 | Issue 10 – WERSO (wesro.org) (ABDC Journal) Nov. 2023.
10. Jayasingh, S., Thiagarajan, T. (2022). Factors Influencing the Helpfulness of Online Consumer Reviews. In: Kalinathan, L., R., P., Kanmani, M., S., M. (eds) Computational Intelligence in Data Science. ICCIDS 2022. IFIP Advances in Information and Communication Technology, vol 654. Springer, Cham. https://doi.org/10.1007/978-3-031-16364-7_14. (Sep 2022)
11. Sampath Kumar. K, Thiruvenkadam T, Sudarsan Jayasingh, “Challenges in the Integration of Renewable Energy in Energy Systems in India”, International Journal of Advanced Research in Engineering and Technology (IJARET) Volume 12, Issue 1, January 2021, pp. 119-128. (ISSN 0976-6499)
12. Thiruvenkadam T, Sudarsan Jayasingh, Sampath Kumar, Panchanatham. N (2020), Role of Government in Accelerating Indian Economy’s Transition Towards a Resilient Energy System in India, International Journal of Advanced Science and Technology Vol. 29, No. 8, June (2020), pp.3854-3861 ISSN: 2005-4238
13. Yabesh Abraham Durairaj, T. Thiruvenkadam, Mu. Subrahmanian, “Employee Engagement – Making Internal Customer Happier” International Journal of Recent Technology and Engineering (IJRTE), Volume-8 Issue-2S4, July 2019, pp 354-357. (ISSN 2277-3878).
14. Chandrasekar, Thiruvenkadam, Mu.Subrahmanian, “Impact of Online Learning on Teenagers Buying Behaviour”, The Online Journal of Distance Education and e-Learning, April 2019 Volume 7, Issue 2, 89-96. (Anna University Annexure Journal)
15. Yabesh Abraham Durairaj, Thiruvenkadam. T, Subrahmanian, (2018) “The Role of Organizational Learning in Employee Engagement and the Mediating Role of E-Learning Resources Quality” The Online Journal of Distance Education and e-Learning, October 2018 Volume 6, Issue 4, pp 78-87. (Anna University Annexure Journal)
16. Thiruvenkadam. T and Sudarsan Jayasingh (2018), “Determinants of Employee Happiness in Information Technology Company in India” International Journal of Engineering & Technology, July 2018, Vol.7, No.3.10, pp 173 – 178. (Scopus indexed) ISSN: 2227-524X.
17. Sudarsan Jayasingh, T. Thiruvenkadam, S. Arunkumar, “Post content and its effect on consumer engagement rate in Indian life insurance Facebook brand pages” International Journal of Engineering & Technology, 7 (2), 2018, PP 795-799. (Scopus indexed) ISSN: 2227-524X.
18. Vijay Anand, Vijaya Banu, J.Sivasbramanian, Thiruvenkadam, Velavan, Dharshini and Janani Surya Praba co-authored a paper titled on, “A Study on Organizational Culture with Special Reference to Cavinkare, Chennai”, International Journal of Economic Research, Volume 15, Number 17, January 2017, PP 85-93. (Scopus indexed) (Issn: 0972-9380) (UGC Listed No: 2912)
19. Thiruvenkadam, Yabesh Abraham Durairaj, “Organizational Citizenship Behavior: Its Definitions and Dimensions” GE-International Journal of Management Research, May 2017, pp 46-55. (ISSN(O): 2321-1709, ISSN(P): 2394-4226).
20. Thiruvenkadam & Panchanatham (2016) “Influence of Demographic Factors on Grocery Buying Behaviour”, Asian Journal of Research in Social Sciences and Humanities, Vol. 6, No.4, April, pp. 544-562. (ISSN: 2249-7315) (Listed Journal in the Anna University “Updated List of Journals 2016”) (DOI NUMBER-10.5958/2249-7315.2016.00078.2) (SJIF – Scientific Journal Impact Factor: 3.094)
21. Dr. Mu. Subrahmanian, Mr. I. Yabesh Abraham Durairaj, Dr. T. Thiruvenkadam, “Transformational Leadership and organizational Citizenship Behavior: The Role of Employee Engagement” Australian Journal of Basic and Applied Science, November 2015, 9(35): 147-155, (ISSN:1991-8178).
22. Dr.Mu.Subrahmanian, S.Chandrasekaran, Dr. T. Thiruvenkadam, S.Loganayagi, “Shoppers buying behavior towards children toys”, Journal of Applied Sciences Research, November, 2015, Vol. 11(22): pp 116-119. (ISSN: 1819-544X, EISSN: 1816-157X)
23. Thiruvenkadam, Hari and Panchanatham, “Model of Store Patronage Behaviour using SEM Approach”, Journal of Commerce, University of Punjab, Pakistan, Jan 2014, Vol.6, No.1 pp.13- 31. (ISSN: 2220-6043)
24. Thiruvenkadam, Panchanatham, “Decision Making Style and Store Patronage Behaviour of Chennai Shoppers” International Journal of Marketing and Management Research, Volume 2, Issue 6 (June, 2011), pp 9-16. (ISSN-2229-6883)
25. Thiruvenkadam, Panchanatham, “Influence of Demography on Store Patronage of Chennai Shoppers”, – International Journal of Research in Commerce and Management- Volume No. 1 (2011), Issue No. 5 (July), pp 39-42. (ISSN 0976-2183)
26. Thiruvenkadam, Panchanatham, “Store Patronage Behaviour of Shoppers in Chennai”, JM International Journal of Services Marketing, Volume 1 Issue II JUNE, 2011, pp 163-169. (ISSN: 2229-6131)
27. Thiruvenkadam, Panchanatham, “Significance of Price on Retail Patronage Behaviour of Chennai Shoppers”. The international journal’s research journal of social science and management, (Singapore), Volume: 01, Number: 03, July-2011, ISSN 2010-457x, pp-104-111. (ISSN: 2010-457X)
28. Thiruvenkadam. T, and K. Sampath Kumar, (2018) “Organizational Climate For Innovation And Creativity” BVIMSR’s Journal of Management Research, Vol. 10 Issue – 2 : October : 2018, pp 165-173. ISSN: 0976 – 4739
29. Thiruvenkadam, Vijayanand, Panchanatham, “Drivers of Employee Engagement: A study with special reference to private educational institutions”, SYNDICATE – The Journal of Management, Volume 18, March 2018, ISSN 2278-8247, pp 56-65.
30. Sumuki and Thiruvenkadam, “Demonitization and the Common Man” Vels Management Journal, June 2017, Vol:6, Issue No:1, pp 21-33, ISSN No. 2250-1223.
31. Thiruvenkadam and Panchanatham, “Store Patronage and Store Choice Decision of Shoppers”, Vishwakarma Business Review, Volume V, Issue 1, January, 2015, pp 72-78. ISSN: 2229-6541(Print), 2230-8237 (Online)
32. Anusha Sridhar and Thiruvenkadam, “Impact of Employee Engagement on Organization Citizenship Behaviour” BVIMSR’s Journal of Management Research Vol-6 No.-2 October 2014, pp 147-155. ISSN: 0976 – 4739.
33. Thiruvenkadam. and Panchanatham, “Store Switching and Store Patronage among Grocery Shoppers in Chennai”, SJCC Management Research Review, Vol. 2, No.1 Feb 2012, pp 30-38. (ISSN No: 2249-4359).
34. Thiruvenkadam, Udhayanan, Panchanatham, “Retail Patronage Behaviour of Type A&B Shoppers” Syndicate – The Journal of Business, Volume 10, March 2011, Pp 01-13.
35. Thiruvenkadam, Udhayanan, Panchanatham, “Retail Store Patronage Behaviour of Shoppers”, Share Journal of Multidisciplinary Research and Studies, Vol. 1 • No. 2 • Oct-Dec. 2010, Pp 25-31.
36. Thiruvenkadam, Karthikeyan, Panchanatham, January-June 2007, “Usage pattern on pre-paid mobile recharge cards with reference to medical college students, Chennai”, Journal of Contemporary Research in Management, Pp. 167-171.

Book Chapters

1. Thiagarajan, T., Jayasingh, S. (2023). Generation Z’s Satisfaction with Artificial Intelligence Voice Enabled Digital Assistants. In: Mercier-Laurent, E., Fernando, X., Chandrabose, A. (eds) Computer, Communication, and Signal Processing. AI, Knowledge Engineering and IoT for Smart Systems. ICCCSP Aug, 2023. IFIP Advances in Information and Communication Technology, vol 670. Springer, Cham. https://doi.org/10.1007/978-3-031-39811-7_9

2. Thiruvenkadam Thiagarajan and Sudarsan Jayasingh, Factors Causing Stress for Health Care Workers During COVID-19 Pandemic, ICETBM May, 2023,
   Advances in Economics, Business and Management Research (AEBMR), 242, pp. 73–87, 2023. DOI: 2991/978-94-6463-162-3_8, ISSN: 2352-5428.

3. Yabesh Abraham Durairaj, Thiruvenkadam. T, Mu. Subrahmanian, “Employee Engagement – Making Internal Customer Happier”, Proceedings of the International Conference on Hr-The Era of CURE Cross-Skilling, Up-Skilling, Re-skilling and empowering, organized by SRM School of Management, Kattankulathur, on 25th & 26th October, 2018, pp – 45.

4. Thiruvenkadam T, “E-retailing: Online buying behaviour of college students in Chennai”. (2015). In Retailing Trends in the New Millennium (pp. 627–636). MJP Publishers.

5. Thiruvenkadam T, “Impact of personality on retail patronage behaviour of shoppers”. (2012). In Strategic Approach for Marketing Management (pp. 256–262). Bonfring.

6. Thiruvenkadam T, “A study on the satisfaction towards the stores and store patronage among Chennai shoppers”. (2011). In Leading Beyond Horizons (pp. 52–55). Scitech Publications.

7. Thiruvenkadam T, “Innovative retail in-store display advertisements in the era of digital marketing”. (2011). In Innovative Management Practices (pp. 116–120). Archers & Elevators Publishing House.

8. Thiruvenkadam T, “Retail patronage behaviour of shoppers in a developing economy”. (2011). In National Symposium on Indian Industry: Fostering Economic Development (pp. 198–200). Annamalai University.

9. Thiruvenkadam T, “Consumer awareness & education with special reference to credit cards”. (2010). In Consumer Protection & Globalization (pp. 396–397). SNAMS Publishing House.

10. Thiruvenkadam T, “Retail revolution”. (2008). In Emerging Trends in Retail Management (pp. 39–44). Excel Publishers.

11. Thiruvenkadam T, “Retailing in service: Satisfaction towards the mobile phone service providers with special reference to medical college students”, Chennai. (2008). In Emerging Trends in Retail Management (pp. 127–136). Excel Publishers.

Awards

• Received Best Teacher Award for the year 2023-24 at SSN School of Management
• Received Best Teacher Award for the year 2022-23 at SSN School of Management
• Received Best Teacher Award for the year 2014-15 at SSN School of Management
• Received Best Teacher Award for the year 2012-13 at SSN School of Management

Area of Research

• Marketing and Consumer Behaviour
•  Retailing
•  Brand Management
•  Human Resources Management
• Employee Engagement

Links

• Scopus: https://www.scopus.com/authid/detail.uri?authorId=57202399381
• Google Scholar: https://scholar.google.com/citations?user=EknlVM0AAAAJ&hl=en&authuser=1
• LinkedIn: https://www.linkedin.com/in/dr-thiruvenkadam-t-7a275955/
• Orchid ID: https://orcid.org/0000-0002-0738-4524